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Inbound Links Drive Traffic for Guest Bloggers
Guest blogging can be a great way to increase traffic on a company or personal website. Aiming to write for the big blogs is tempting, but it might be more effective to focus on smaller blogs to...
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The Myths of Content Marketing
If marketers are too pushy, post content that is uninteresting and only focus on search engine optimization, they will have a difficult time convincing consumers to listen. Marketers need to be aware...
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Go Ahead, Don’t Read This Post!
Navigating through the trenches of search engine optimization can be tough. The algorithms on Google are constantly changing, and the competition is fierce. With an overwhelming amount of information...
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Top 10 WordPress Themes for Pro Bloggers
WordPress exemplifies how the web has evolved from static to social, a shift driven by our inherent desire to share thoughts and an unmatched opportunity to promote our goods. WordPress has held the...
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Designing a Great Inbound Marketing Campaign [INFOGRAPHIC]
Inbound marketing may be all the rage, but not all marketers are hip to how it works. Before making the transition from outbound to inbound marketing, companies need to understand the process. The...
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How to Increase a Brand’s Popularity Online
The Internet is a tough place to get recognized. When it comes to marketing a brand, the best ways to get a name out there include link building, starting conversations on social media platforms,...
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Why Your View that Email Is a Bad Marketing Tool Is Wrong
Patrick McKenzie, a self proclaimed anti-spam geek, was once convinced email marketing was worthless – but admits this subject line got him to open an email: “RE: Welcome to Twilio.” It was a simple...
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4 Steps to Finding the Right Audience for Your Content
What comes first: the content or the audience? When it comes to developing a content vision for a brand, content marketing pros say it’s crucial to intimately know who the reader is first, so the...
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8 Steps to Getting the Most Out of a Blog Post
Blog posts are an important part of any content marketing campaign. This content can be used to inform readers, optimize publicity, generate leads, and eventually contribute to sales goals. By...
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Why Content Marketing Beats Out Advertising [INFOGRAPHIC]
Advertising has met a fierce rival: Content marketing. According to an infographic by Marketo, content marketing is a growing force because it develops trust and minimizes risk, drives traffic and...
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BuzzFeed’s Secret, Marketing Masterminds, SEO Success
The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Tuesday. Why...
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Pros and Cons of Performance Pay for Brand Journalists
One of the biggest trends in digital journalism for some time now has been performance pay — the practice of paying writers based on how their stories perform, usually in terms of traffic and social...
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Changing Face of Authorship, Display for B2B, SEO Mistakes
The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Tuesday: The...
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Content Marketing the Buzz Among Journalists at ASJA
What do traditional journalists have to do with content marketing? Quite a bit, according to the panel, “The Inside Scoop on Finding Content Marketing Work” at the annual American Society of...
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Cruddy Mission Statements, Authentic Leadership, Ads that Actually Work
The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Tuesday:...
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UX Wins at Pitchfork, Tight Marketing Budgets, End Writer’s Block
The Strategist picks the day’s most interesting stories for the content aficionados who love the backstory and reading between the lines. Here are the gems you need to kickstart your Friday: Pitchfork...
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Why Your View that Email Is a Bad Marketing Tool Is Wrong
Patrick McKenzie, a self proclaimed anti-spam geek, was once convinced email marketing was worthless – but admits this subject line got him to open an email: “RE: Welcome to Twilio.” It was a simple...
View ArticleClik here to view.
4 Steps to Finding the Right Audience for Your Content
What comes first: the content or the audience? When it comes to developing a content vision for a brand, content marketing pros say it’s crucial to intimately know who the reader is first, so the...
View ArticleClik here to view.
8 Steps to Getting the Most Out of a Blog Post
Blog posts are an important part of any content marketing campaign. This content can be used to inform readers, optimize publicity, generate leads, and eventually contribute to sales goals. By...
View ArticleClik here to view.
Why Content Marketing Beats Out Advertising [INFOGRAPHIC]
Advertising has met a fierce rival: Content marketing. According to an infographic by Marketo, content marketing is a growing force because it develops trust and minimizes risk, drives traffic and...
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